Chris Brown opens Black Pyramid pop-up store during Paris Fashion Week

Following Amsterdam in December, Chris Brown opened a new Black Pyramid pop-up store in Paris, France this Thursday, January 19th during the Fashion Week. A selection of the collections are exclusively showcased at VIP Room nightclub, located in the Rivoli Street, next to the Louvres.

French fans are invited to discover Black Pyramid collections from :

 19 – 21 January, 2017
12pm – 7pm
VIP Room, Rue de Rivoli

In December, Chris Brown opened his first Black Pyramid pop-up store in Amsterdam. The brand was showcased exclusively in the busiest shopping street of Amsterdam’s city centre, The Kalverstraat. “Even without Brown flying in for the pop-up’s opening, a few thousand units of Black Pyramid apparel have been sold. And European retailers have been buzzing by to place wholesale orders for what is expected to be $15 million to $20 million in revenue for fiscal year 2016,Michael Prendergast said in an interview with WWD.

Black Pyramid is sold in 350 to 400 American stores including leading ones like Xhibition in Cleveland or MACYs in New York. Following this success, Chris Brown is ready to conquer Europe and the rest of the world. More pop-up stores will open in Milan, London & Tokyo in the next 3 months.

Watch Team Breezy France doing the Mannequin Challenge in front of Black Pyramid pop-up store in Paris :

Black Pyramid on Instagram Black Pyramid logo

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